ptember 4th marked the last day of competition on the Hydroplane Racing League’s (HRL) 2016 calendar. Didier-Bernard Séguin, its commissioner, makes an assessment of the first season under the new operational framework.
Created from the Canadian Hydroplane Association’s (ACHA) structure, the HRL closed the chapter of its inaugural season, marked by the crowning of three new champions in the four classes it features.
It is at the conclusion of 10 weekends of races divided between Canada and the United Stated that the winners in the 2.5 litre, Formula 2500, Hydro 350 and Grand Prix classes were decided amongst the 66 teams taking part in the competition.
New visual identity
The main objectives of the rebranding of the HRL are to give more exposure to hydroplane racing and build a strong image for the sport. The first challenge was to promote the new brand and, according to Didier-Bernard Séguin, the League’s commissioner, it is mission accomplished: “People quickly identified the HRL as the new face of hydroplane racing.”
In addition to a redesigned image and website, the organization wished to upgrade the level of competition on the circuit and develop a more efficient administrative structure. “The quality of the work and professionalism of everyone involved, from the drivers to the officials, was acknowledged throughout the season,” explains the commissioner, who believes it helps to elevate the sport.
While the season just ended, the management is already looking toward the future. “Of course, we still have work to do, mentions Didier-Bernard Séguin. The sport remains fairly unknown in many regions, most notably in the United States.” The HRL therefore plans on continuing its media offensive, aiming for national exposure, larger audiences at its events and new financial partners.
Overall, the commissioner is proud of what the organization and communication team accomplished this first season: “It was a great year,” he enthusiastically adds.